Serena Snoad is an internationally recognized expert in building ethical and effective communities, particularly within the nonprofit and health sectors. She has successfully built, scaled, and led high-performing online communities for organizations such as Alzheimer’s Society and Blood Cancer UK. In 2019, she co-founded CMX London, further strengthening her impact in the community-building space.

In 2021, Serena launched Good Community, where she collaborates with nonprofits and startups to provide strategy, training, and advisory support in community operations, safety, and team well-being. A sought-after speaker, she has shared her expertise at global conferences like All Things In Moderation, CMX Global, D2M Summit, and SWARM. Beyond her extensive community-building credentials, she holds qualifications in counseling, safeguarding, and emotional support, reinforcing her holistic and ethical approach to community management.