Michelle Goodall is a seasoned leader in community strategy, marketing, and communications, with over 25 years of experience spanning consultancy, agency, and in-house roles. She specializes in community building, community-led growth, and community-based marketing, helping organizations leverage engaged communities to drive business success. A recognized authority in her field, Michelle has worked with brands across industries to develop impactful strategies that foster long-term relationships and meaningful engagement.

She is the co-author of the "Community Based Marketing (CBM) Best Practice Guide" and the creator of "The Periodic Table of Community Strategy," both of which serve as valuable resources for professionals looking to implement effective community strategies. In addition to her work as a speaker and trainer, Michelle has lectured on Community Strategy at Manchester Metropolitan University, sharing her expertise with the next generation of marketers. Her passion for authentic engagement and innovation has positioned her as a leading voice in the industry.