The Power of Unscalable Activities in Community Scaling

The Value of the Unscalable

In an era of automation, the most potent community growth levers are often the ones that don't scale. Esther Ni, who scaled the Amplitude community to 27,000 members, argues that "the unscalable things are actually our gold." Personal interactions and deep manual work provide a level of differentiation that automated content cannot match.

"I'm now over 500 member calls in... There is not another person in your organization that can say you have talked to hundreds of users one on one, and you know them."

Extreme Cohorting and Relevance

A community’s value proposition is only as strong as its relevance to the individual member. To maintain high engagement, the Amplitude team employs "extreme cohorting" for every program. Every invitation is based on data-driven segmentation, ensuring that the community solves a specific, immediate problem for the user.