The One-Page Programme Proposal

The One-Page Programme Proposal is a structured framework used by community professionals to create a concise and compelling business case for a new community initiative. It is designed to be easily digestible by stakeholders and decision-makers, typically fitting onto a single page or document. The framework organises the proposal into five distinct sections: the problem, the proposed solution, the expected outcomes, the necessary resources, and the metrics for measuring success. Its primary purpose is to articulate the value of a new programme in clear business terms, facilitating alignment and securing the necessary buy-in and resources.

Why it matters — The One-Page Programme Proposal

In many organisations, community functions must constantly advocate for their strategic importance and resource needs. The One-Page Programme Proposal serves as a powerful tool in this process for several key reasons:

• Clarity and Focus: The constraint of a single page forces the author to distil their idea down to its most essential elements. This process eliminates jargon and ambiguity, resulting in a clear, focused, and persuasive argument that respects stakeholders' limited time.