Menu of Advocacy Activities

A Menu of Advocacy Activities is a structured framework that presents customers with a clear, tiered list of potential advocacy contributions. It organises requests by level of effort, time commitment, or public visibility, allowing individuals to self-select the activities that best suit their capacity, comfort level, and desire to participate. This approach transforms ad hoc requests into a transparent, scalable, and respectful system that empowers advocates and provides clarity for the organisation.

Why it matters — Menu of Advocacy Activities

Implementing a Menu of Advocacy Activities is fundamental to building a sustainable and healthy customer advocacy programme. Its importance stems from several key benefits that address common challenges in community and advocate management.

• Fosters Trust and Respect: By presenting a menu of options rather than making direct, unsolicited requests, organisations show respect for their customers' time and autonomy. This behaviour shifts the dynamic from transactional to relational. It gives advocates agency, allowing them to participate on their own terms and preventing the feeling of being pressured or exploited for marketing purposes.