Member Attention as a Scarce Resource

Member Attention as a Scarce Resource is a strategic viewpoint that treats the collective focus, time, and cognitive capacity of community members as a finite and valuable asset. In an environment saturated with information and competing priorities, this approach posits that a community's long-term health depends on its ability to judiciously manage, protect, and direct this collective attention. Rather than assuming members have unlimited capacity to engage, it forces community leaders to make deliberate choices about what to prioritise, ensuring that every communication and programme is worthy of the attention it demands.

Why it matters — Member Attention as a Scarce Resource