Funnel vs. Flywheel Philosophy

The funnel versus flywheel philosophy represents a fundamental strategic choice in how an organisation approaches growth, particularly in the context of community building. The traditional sales funnel is a linear, transactional model designed to guide potential customers through a series of stages, culminating in a purchase or conversion. In contrast, the community flywheel is a cyclical, relational model where the energy and advocacy of existing members are harnessed to attract new members, creating a self-reinforcing loop of growth and engagement.

Why it matters — Funnel vs. Flywheel Philosophy