Customer Council as a Working Group

The Customer Council as a Working Group is a model for organising product advisory councils that reframes the group's purpose from passive feedback to active collaboration. Instead of being an audience for roadmap presentations and validation requests, the council operates as a dedicated, temporary team of expert users. Its members are tasked with investigating, debating, and co-designing solutions to specific, high-priority challenges in partnership with the organisation's product, design, and engineering teams. This approach transforms the traditional advisory relationship into a dynamic, project-based partnership focused on tangible outcomes.

Why it matters — Customer Council as a Working Group