Council vs. Community Decision Framework

The Council vs. Community Decision Framework is a strategic model used by community professionals to determine the most appropriate engagement structure for achieving specific business objectives. It provides a clear methodology for choosing between a small, high-touch customer council (also known as a customer advisory board) and a large, scalable online community by systematically evaluating goals, required resources, desired outcomes, and member profiles. This framework ensures that the chosen model is fit for purpose, preventing the common mistake of launching an engagement programme that is misaligned with its intended strategic function.

Why it matters — Council vs. Community Decision Framework