Blended Engagement Scores

A Blended Engagement Score is a metric that combines multiple, distinct user actions into a single, aggregated number. This score is typically calculated by assigning different point values or weights to various behaviours, such as logging in, viewing content, reacting to a post, commenting, or creating new content, and then summing these points for each member over a given period. While intended to provide a simple, at-a-glance measure of community health or member activity, this approach often obscures critical nuances and can be a misleading indicator of genuine member value and connection.

Why it matters — Blended Engagement Scores