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    Stop Chasing EngagementDesign for Usefulness

    Actionable insights from Karin Berkowitz on designing useful communities, leveraging cohort analysis, and moving beyond vanity metrics.

    Stop Chasing EngagementDesign for Usefulness
    Published
    8 May 2026
    Topics
    London Community Week 2025

    At London Community Week 2025, Karin Berkowitz challenged vanity metrics, urging teams to design for usefulness instead of engagement. She emphasized focusing on real value like brand love, support deflection, and user success through cohort analysis and developer relations.

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