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    From Zero to Hero: Building a Thriving Community with Strategic Precision

    Actionable strategies from Muse's Head of Community on building a community from scratch, leveraging customer research, and proving ROI to stakeholders.

    From Zero to Hero: Building a Thriving Community with Strategic Precision
    Published
    8 May 2026
    Topics
    London Community Week 2025

    In this London Community Week 2025 session, Sarah Masterton-Brown shares how she built a community from scratch in a fast-growing tech company. Her approach combines deep customer research, strong executive alignment, and integration into product development through beta programs. The session also h

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