The Half-Life Problem: Your Members Are Decaying on Schedule

Join us for an insightful session with Jillian Bejtlich, Director of Community + Developer Advocacy at Tines, as we rethink a common assumption in community: that disengagement is always a problem to solve. In B2B and SaaS communities, engagement naturally changes as members become more confident and self-sufficient. Jillian will introduce the half-life model, a framework that reframes this decline not as failure, but as a predictable lifecycle you can design around. Key takeaways for you: 💡 Redefine community health: understand what healthy engagement looks like at each stage of the member journey instead of measuring success through forever-retention. ⏳ Make the most of the engagement window: learn how to create and capture value while members are most active and motivated. 📊 Measure the metrics that matter: discover why traditional retention metrics may be telling the wrong story — and what to measure instead. Event date/time: 🗓️ Wednesday, August 26 🕓 4:00 PM BST / 11:00 AM EDT This session is part of the Talks & Pros Series from Led by Community, hosted by Charlotte Neal. We're excited to have Gainsight as our sponsor — supporting community teams worldwide with tools to build connection, engagement, and growth.