Build With, Not For: Community Strategies for Product Innovation

Join us for an insightful session with Ruthie Berber, Director of Community & Brand at Grow Therapy, as we explore how communities can fuel smarter product innovation. Ruthie will share proven frameworks and real examples of how community insights can guide product decisions, strengthen collaboration between community and product teams, and create solutions that truly serve your customers.

Whether you’re building new features, scaling engagement, or aiming to bring your customers into the heart of your product journey, this talk will offer practical ways to co-create value and transform your community into an innovation partner.

Key takeaways for you: 💬 Bridge the gap between community and product: learn how to build an aligned strategy that connects customer feedback to actionable product improvements. 🧠 Unlock the power of insights: explore systems and rituals to capture, analyze, and share community insights that drive better business decisions. 🚀 Drive adoption through collaboration: discover how to co-create with your community to boost advocacy, trust, and long-term product success.

This session is ideal for community managers, product leaders, and customer success professionals eager to build stronger cross-functional collaboration and create more human-centered products.

Event date/time: 🗓️ Wednesday, December 3rd, 2025 🕓 4:00 PM GMT / 11:00 AM EST

This session is part of the Talks & Pros Series from Led by Community, hosted by Francisco Opazo. We’re excited to have Gainsight as our sponsor—supporting this series and empowering community teams worldwide with tools to build connection, engagement, and growth.