Beyond Vanity Metrics: A Framework for Measuring What Matters in Nonprofit Communities

How do you measure whether your community is actually making a difference? 💡 Join us for our Leading Communities with Purpose Series, where community leaders, founders, and CEOs share practical lessons, honest stories, and proven approaches to building stronger communities around a shared mission. For this session, we're excited to welcome Serena Snoad, Community Consultant and Founder of Good Community, who helps nonprofits and charities build ethical, effective online communities that advance their mission while keeping members safe and supported. In Beyond Vanity Metrics: A Framework for Measuring What Matters in Nonprofit Communities , Serena will introduce AIMS, a framework for measuring nonprofit communities across four dimensions. She'll explore why meaningful measurement starts with defining what your community exists to achieve, how to work with gaps in your data, and how to measure impact without eroding the trust your members place in you. You'll walk away with practical insights on: 📌 Defining what success looks like for your community 📈 Looking beyond registrations and active member counts to measure what matters 🔎 Building a useful measurement framework, even when some data is missing 🔐 Gathering data in ways that build and protect member trust 📅 Wednesday, November 25 ⏰ 4:00 PM GMT / 11:00 AM EST If you work with a nonprofit, charity, or mission-driven community and need to show leadership or funders the difference you're making, this session will help you approach measurement with greater clarity, purpose, and care. Join us to explore how measuring what matters can help your community stay true to its mission. ✨