About the Job

Since launching Cloudflare Workers in 2017, Cloudflare has become a serious player in the developer ecosystem, providing a full-stack platform that combines compute, storage, security, and networking. As we scale, we need a senior leader to drive awareness, activation, and adoption across the developer audience.

This role is more than just product marketing—it’s about creating and executing a full-funnel, go-to-market strategy that drives developer engagement, pipeline, and revenue. You will lead a team responsible for developer-focused product marketing, demand generation, and field marketing.

Job Responsibilities

• Develop and execute a developer marketing strategy that spans awareness, activation, and conversion, ensuring measurable business impact.

• Own and scale developer demand generation, creating high-performing campaigns, content, and digital experiences to drive developer acquisition and growth.

• Lead field marketing strategy to ensure a strong Cloudflare presence at industry events, developer conferences, and technical workshops.

• Build and manage a high-performing team of developer marketers, demand generation experts, and field marketers.

• Refine our messaging and positioning to better communicate Cloudflare’s value to developers across different segments (from individual devs to enterprise engineering teams).

• Develop a high-impact content strategy, ensuring our blog, documentation, and community resources align with developer needs and discovery patterns.

• Drive end-to-end go-to-market (GTM) strategy for new developer-focused products, features, and launches.

• Collaborate with Product, Engineering, and Sales to ensure developer marketing efforts align with company priorities and revenue goals.

• Own the multi-year narrative with technology analysts, positioning Cloudflare as a leader in edge computing and modern cloud infrastructure.

• Measure and optimize performance across all developer marketing efforts using data and experimentation.

Skills & Experience

• Proven leadership experience in developer marketing, growth marketing, or demand generation for a developer-focused product.

• Strong team leadership skills—experience hiring, managing, and scaling high-performing teams.

• Deep understanding of developers—how they discover, evaluate, and adopt new technologies.

• Track record of executing full-funnel marketing strategies—from awareness to engagement to revenue impact.

• Experience driving measurable impact through campaigns, community engagement, and product-led growth.

• Technical fluency—you understand modern software development practices and can speak credibly with engineers.

• Excellent storytelling and positioning skills, with the ability to refine messaging for different developer segments.